Publications
2020 (working paper) “Model of Covid-19 Propagation Among Healthcare Workers in a Hospital” (with P. Masse and C. Pouchol).
2018 “Human Behavior Forecasting: A Revolution in Organizational Decision-Making,” Concentric, Inc. whitepaper. link
2016 “The Concentric Model,” Concentric, Inc. whitepaper.
2014 “An Optimized Design of Choice Experiments: A New Approach for Studying Decision Behavior in Choice Task Experiments.” Journal of Behavioral Decision Making (with J.Pfeiffer, F. Rothlauf, E. Bonabeau, and K. Yamamoto) download
2012 “Cross Media Attribution: Building Bridges Across Paid, Owned, and Earned Media to Optimize Media Mix Efficiencies and Effectiveness.” Havas Digital White Paper. (with K. Ribant, S. Borgne, A. Parent, and D. Watson) download
2011 How Customers Behave: Turning Marketing Complexity Into Strategic Advantage. Concentric. (with G. Silverman and A. Jones-Rooy) link to Amazon
2011 “Social Media Attribution: Beyond User Engagement.” Havas Digital White Paper. (with K. Ribant and A. Parent) download
2009 Patent: Methods and Systems for the Design of Choice Experiments and Deduction of Human Decision-Making Heuristics. (with J. Pfeiffer and E. Bonabeau)
2009 “A Genetic Algorithm for Analyzing Choice Behavior with Mixed Decision Strategies.” The Genetic and Evolutionary Computation Conference. (with J. Pfeiffer, E. Bonabeau, and K. Yamamoto) download
2008 “Agent-based Simulator for Compute Resource Allocation.” Intel IT Technical Leadership Conference. (with G. Tan, E. Bunch, T. H. Ashburn, E. Wynn, T. Witham) download
2007 Best Paper Award: “The Effects of Word-of-Mouth: An Agent-Based Simulation of Interpersonal Influence in Social Networks.” Proceedings of the Word of Mouth Marketing Association (with P. Gaudiano, P. Funes, and A. Anev) download
2007 “How Word-of-Mouth Impacts Medicare Product Launch and Product Design.” Proceedings of the Word of Mouth Marketing Association. (with P. Gaudiano, P. Funes, and A. Anev) download
2007 “Morphological Evolution of Dynamic Structures in a 3-Dimensional Simulated Environment.” Proceedings of the 7th IEEE International Symposium on Computational Intelligence in Robotics and Automation. (with G. Parker, A. Anev, and R. Georgescu) download
2003 “Evolving Towers in a 3-Dimensional Simulated Environment.” Proceedings of the 2003 Congress on Evolutionary Computation. Funded by a W.M. Keck Grant (with G. Parker and A. Anev) download